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What Ballroom Dance Lessons Taught Me About Innovation
A funny thing happened when I started taking ballroom dance lessons over 15 years ago. I thought I was learning the cha-cha, the rumba, and the swing. What I was really learning was how uncomfortable it feels to be a beginner. I remember walking into the studio and realizing that no amount of success in my career prepared me for standing on a dance floor feeling awkward, uncertain, and completely out of my element. I missed steps. I forgot patterns. Stepped on my pro teacher'
Laura Nozicka
Jun 162 min read


Testing the Technology Isn't the Same as Testing the Experience.
A medium Coke. A 6 piece McNuggets. That's was the whole order. This past weekend, at a McDonald's drive-thru, I had to say it eight times to an AI order taker. It was a two-lane drive-thru. Cars were backing up and I could hear customers yelling at the speaker box. At first, I thought the customers were being rude. Then I realized they weren't arguing with a person. They were arguing with a bot. The experience really was the equivalent of "REP-RE-SEN-TA-TIVE!" but worse. And
Laura Nozicka
Jun 36 min read
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