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The Walking Fed: When a Zombie Just Wants Lunch
What happens when a hungry customer meets a business that's serving up everything but what he came for? Last week, I wrote about a hungry zombie trying to navigate today's marketplace. I started feeling a little sorry for the poor creature. All he wanted was brains. Not a loyalty program, not a personalized dining experience, and certainly not another app. Just brains.
Laura Nozicka
3 days ago3 min read


What Does a Hungry Zombie Really Want? Imagine being a hungry zombie trying to find a decent meal in today's marketplace.
How would a hungry zombie fare trying to find a decent meal in today's marketplace? Something tells me it wouldn't be pretty.
Laura Nozicka
Oct 146 min read


What a Summer Backyard Project Taught Me About Customer Experience
This summer, I became a mermaid. Well, sort of. It started with a neglected little corner of my backyard that I decided needed to become something else. I didn't want another landscaped bed or a place where I could point to some flowers and say, “Look what I planted.” I wanted it to feel like someplace someplace else like a cozy, unexpected little escape where you could sit down and, for a while, forget you were in a suburban backyard. So I created the Mermaid Cove. Apparentl
Laura Nozicka
Oct 64 min read


What Happens When Your Best Customer Gets Older?
I’ve been a Life Time Fitness member since 2013. I joined in my early 40s. I’m now 56. Over those 13 years, I’ve taken countless group fitness classes, worked out on the fitness floor, eaten at the LifeCafe, tried several services offered in the LifeSpa, spent summer afternoons at the outdoor rooftop pool and visited different Life Time club locations. I’ve stayed because there is a lot I genuinely value about the experience. But I’ve changed. What I want from wellness at 56
Laura Nozicka
Sep 88 min read


Think the State Fair Is Just Corn Dogs and Cows? Think Again.
King Solomon Reggae Band, Milwaukee, WI My mom and I recently spent the day at the Wisconsin State Fair which takes place in the roughly 2-acre Wisconsin State Fair Park in West Allis, WI. And if you’ve never been there, the place is massive. Yes, there are cows and pigs and rides and plenty of things on sticks that probably have no business being on sticks smothered in high fructose corn syrup, but YOLO, ya know. This was the third year in a row that my mom and I made the d
Laura Nozicka
Aug 117 min read


What Ballroom Dance Lessons Taught Me About Innovation
A funny thing happened when I started taking ballroom dance lessons over 15 years ago. I thought I was learning the cha-cha, the rumba, and the swing. What I was really learning was how uncomfortable it feels to be a beginner. I remember walking into the studio and realizing that no amount of success in my career prepared me for standing on a dance floor feeling awkward, uncertain, and completely out of my element. I missed steps. I forgot patterns. Stepped on my pro teacher'
Laura Nozicka
Jun 162 min read


Testing the Technology Isn't the Same as Testing the Experience.
A medium Coke. A 6 piece McNuggets. That's was the whole order. This past weekend, at a McDonald's drive-thru, I had to say it eight times to an AI order taker. It was a two-lane drive-thru. Cars were backing up and I could hear customers yelling at the speaker box. At first, I thought the customers were being rude. Then I realized they weren't arguing with a person. They were arguing with a bot. The experience really was the equivalent of "REP-RE-SEN-TA-TIVE!" but worse. And
Laura Nozicka
Jun 36 min read
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