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BIG IDEA TANGO
THE HUMAN STORY
BEHIND THE NUMBERS
Numbers get you taken seriously. The human story gets you picked. I handle the second half.
For physician founders and health startups who need investors, customers and partners to feel what the data proves.
THE GAP
YOU SPENT DECADES LEARNING TO SPEAK LIKE A DOCTOR.
Now you need people who aren't doctors to say yes — investors, benefits directors, patients, partners — and the same language that made you credible in the hospital is making you invisible at the VC table and in front of your target buyer.
Maybe you're more likely to describe the engine instead of the outcome. You lead with the science instead of the suffering. Maybe you assume "peer-reviewed and evidence-based" closes the deal. That's table stakes.
The deal closes when someone feels why your platform or solution matters to a real person and the clinical proof makes them feel even more confident saying "yes." That's the translation most founders can't do alone.
HOW I HELP
THE INVESTOR NARRATIVE
Turn your pitch from a clinical explanation into a felt human problem investors can't ignore. The mission, the why-now, the "this is inevitable" built from real patient and customer voice, not founder assumptions.
Pre-raise · Mid-raise · Next round
MARKET POSITIONING & MESSAGING
How your company shows up to the people who choose it — patients, health systems, employers, partners. I find the words your audience already uses and build your message around them.
Post-raise · Go-to-Market · Expansion
VOICE OF THE CUSTOMER RESEARCH
Qualitative research with the people your product serves — focus groups, interviews, advisory boards, journey mapping. The evidence that sharpens your pitch and de-risks your claims.
Any stage · Pitch ammunition · Product Insight
FACILITATED WORKING SESSIONS
Co-Build™ is a hands-on working and co-creation session with your founding team to align on narrative, positioning and how you show up to the market. You leave with decisions, not slide decks.
Team Alignment · Strategic Planning · Pre-launch
WHY LAURA M. NOZICKA
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30 years in healthcare and consumer experience including AVP-level marketing leadership at three major health systems in Chicago.
Burke Institute–trained qualitative researcher with more than 10 years in pharma, device and healthcare market research. I start storytelling from real voices, not assumptions.
A mammography experience video that reached 600,000+ views and 700+ comments proof that the human story cuts through when the clinical one can't.
Published in Wharton Healthcare Quarterly.
LEGO® Serious Play® certified. Creator of the Co-Build™ facilitation method. Creative Problem Solving Institute trained.
15+ years as a competitive ballroom dancer because in a tango, it's a conversation that starts with steps, counts and numbers but follows with a story. That's the partnership I bring to your pitch.
LAURA M. NOZICKA, MBA
I'm a keynote speaker, experience strategist, qualitative researcher and facilitator based in Chicago. I've spent three decades making people feel heard, hosted, and understood — in hospital boardrooms, patient advisory boards, market research back rooms, ballroom dance floors and even as an owner operator of a custom airbrush spray tan studio, one of the most intimate environments hearing women's voices.
Now I help physician founders and health startups do the same thing with their investors, their customers and their teams.
Let's Find Your Story
15-30 minutes. No pitch. Just a conversation about where your message is landing.
Get in touch!
Talk it out. Shake it up. Make it real!